Jeepers! Web Sites are confusing, hopefully you'll find these short explanations a useful guide figuring out what you're after.

What Is It?

A fairly broad spectrum of terms actually. Generally meaning direct marketing like email newsletters, social media functions like Facebook pages & Twitter as well as search engine optimisation (SEO) ensuring you aren't lost in the maelstrom of Google search results.

Why Have It?

Well there's a few things at play here so let's drag out the bullet points

• Email Newsletters
  Properly produced newsletters can be an essential part of keeping in touch with users or customers. Creative and interesting campaigns can help sell extra products or reinvigorate attention in a brand or business. Subscribers who enjoy them can then spread your message on virally by forwarding your emails.

  Of course newsletter need people to read them, the more the better. Sign ups can be encouraged on the web site, but it's still useful using the web and even old fashioned real life to gather new followers.

• Social Networks
  Facebook, Twitter and other targeted networks offer useful opportunities for promotion, as people devote more time and importance to these sites it can be important to maintain a strong presence.

  If possible it's advantageous to plan social network strategies together, and alongside your other efforts, to create a strong, coherent position for launching new ideas. For instance Facebook 'like' buttons can be used to encourage and obtain new newsletter subscribers, newsletters that then subsequently aim to drive visitors towards a websites promotion page.

• Search Engine Optimisation
  Most people find their information online through search engines like Google, and there's a lot of information on Google. By careful curation and focusing on what keywords best represent the site, the chances of attracting the most relevant web browsers will markedly increase.

What's An Example?

The gorgeous womens label Kirtsy Doyle needed to promote the launch of their new range Kiki by Kirsty Doyle collection, alerting loyal customers on their subscriber list and encouraging them to visit the online store.

TMS Web Design produced an email newsletter that closely replicated the design of the Kirsty Doyle website to reassure customers, but also introduced the new colourful personality of new collection. Minimal static allowed large portrait shots of the products, while a variety of useful links helped direct curious viewers back to the Kirsty Doyle website.

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